Heyo!
I was just reading this concept in CRM on Customization Vs Personalisation (C: is say, allowing a user to pick his/her choices from drop downs to choose a bouquet; P: is allowing them complete control of what they want there, in what quantity and what layout)
I just thought about the internet and the possible applicability of the concept above. How about a website that allows you to place items like User id and password anywhere on the screen. So, if I use rediff and gmail, but I like the layout and placement of the user id and password box in gmail, if I am allowed to place the boxes on the rediff homepage at a similar place- THAT is personalization. Wont it be cool? To see where you want it rather than where someone else thinks it should be (although both can be same too)? It can also be a differentiator from competitors who might not offer such facility.
Execution: I think execution shouldnt be a big problem here. The first time a user visits the webpage, the default page would be shown. The user can then drag-drop whatever (s)he wants where (s)he wants them. A cookie can be created alongwith the system address on the local system. Next time the user visits this page the settings can be picked from the cookie and items shown accordingly. One can also use the concept of 'continous' login as in gmail and save button placement settings with a certain user name.So one can move from a 'Generalised' setup to 'Customised' (as in Yahoo) to 'Personalisation'!
Ciao!!
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