The dual advertising strategy

I think there is a lot of scope and work that can be done in the advertising space for mutually exclusive and benefitial industries/firms/brands. Think about it, Akshay Kumar advertising for Thumbs Up doing all his fancy stunts wearing Nike shoes, with his, "Just do it" attitude. Thumbs up stands for its macho image of one wanting to have it despite all odds. The Thumbs up and Nike attitudes blend so well that if someone can liaise between the two organisations owning these brands, both can benefit out of stuff like greater brand recall value and synergistic benefits and of course, smaller marketing budgets.

Some work needed to become the matchmaker of brands, marrying them for holy matrimony but it definitely makes sense to me. What about you??