Winners To Continue-Why?

Again, one of those things I dont get...Why do we have this prevalent concept of 'Winners To Continue' while playing games like Table Tennis, etc? Is it that:

• You dont want the looser to know how bad he/she is?
• You want to blow up the self image of the winner making him believe that longer he plays, better he is?
• No reason...???

The only thing I can say is that it doesnt make sense becoz with each win, the winner will be lead to believe that he is getting better (if the number of wins is directly propotional to ability as a player). The problem with the above is that the players would have keep competing in ascending order of competence with each round.. So for that to happen the best player would be reserved for the last..implying the worst (or new comers) to play the first rounds.. But if true player potential was displayed in every match(no upset wwins) - there would be player who would win more than one match...

Anyways, as I said...stupid business...I think a random order is better, like Brownian Motion..If there is a winner, kick him out for winning. This'll ensure that people try to loose to continue playing.. That'll be fun..People playing to be the worst they can..What say !?!?! Lol